![\"Florence](\"https:\/\/www.rossettiartecontemporanea.it\/wp-content\/uploads\/2023\/11\/Florence-Di-Benedetto-Studio-Rossetti-Arte-Contemporanea-header-1-1024x683.jpg\")
<\/figure>\n\nThere is beauty in everything<\/h3>\n\n
But it is with the series There is beauty in everything that the artist takes a step forward, moving beyond the urban swarming to land within a more everyday experience, in a more intimate dimension, where everyday objects themselves become the symbols, the domestic icons, within everyone’s reach. The artist in this way winks even more clearly at pop culture, Andy Warhol and the commodification of the work of art. Far away now is that trait typical of the New York cityscapes of the early canvases, capable of evoking Balla and Boccioni’s conception of futurist space. <\/p>\n\n
American culture reappears here in the form of ketchup or mustard bottles, Campbell’s cans, bags of potato chips or boxes of cereal, acrylic or three-dimensional paintings under vitrines, transporting the viewer directly inside a supermarket, a sort of 7-Eleven, where one can not only satisfy the craving of the moment, but also buy and take home a package of culture, or rather a sealed and ready-to-use can of culture. <\/p>\n\n
Fix what you can<\/h3>\n\n
Because each object carries a phrase, a message, that though simple-and most of the time ironic-does not leave one indifferent. It could be said that these objects become a vehicle, a spokesperson for broader expressions: they are the bridge between a society based on consumption and one in which the consumption of thoughts is what counts, where what is pressing to nourish is not only the body but also the soul. <\/p>\n\n
The magic of this series of works also lies in the fact that they are not messages rolled up inside glass bottles, but rather, though camouflaged by their own commercial graphics, these are made explicit in plain sight on the outside of their containers, on eye-catching labels that stand out among the shelves. In this way, Di Benedetto lets the objects speak for him, entrusting them with short texts, warnings or pearls of wisdom that seem to be far removed from the industrial style of a mass-produced product, thus inviting the viewer\/consumer to reflect and ask questions, even to the point of questioning his own role and ideas. <\/p>\n\n
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<\/figure>\n\n![\"\"](\"https:\/\/www.rossettiartecontemporanea.it\/wp-content\/uploads\/2023\/11\/Florence-di-Benedetto-The-time-is-always-right-Studio-Rossetti-Arte-Contemporanea_03.jpg\")